You can get access to these statistics in a few ways. They are:
1. Your hosting provider could already have a built in traffic analysis program, such as Awstats and Webalizer. Both programs are excellent. Just log into your account and view your statistics online.
2. You can analyze your site’s access logs using programs installed on your computer. OpenWebScope program is one of them, it is available at www.openwebscope.com. You could easily obtain a trial version and start to analyze your site’s access log. You will end up with a report of visitor activity on your website.
3. The other way is to paste java script tracking code to your pages. Several companies provide java script trackers. Once your tracker is installed, all you have to do is to log onto a site to see your stats. You could get free trackers tools one of them is at http://extreme-dm.com/tracking.
You should start to the above method that is easy for you to start tracking your traffic statistic. This information could be useful to improve the performance of your website. Only when you get an idea of who your visitors are, how they are finding your website and which pages they are visiting on your website, you can then try to refine it and will boost up your online success.
Before you sit down to write anything, you'll need to decide which keywords and keyphrases are relevant to your site. One of the best ways to do this is to use the Word Tracker keyword tracking service at www.wordtracker.com. Word Tracker receives its data from the Dogpile and Metacrawler search engines and estimates search counts for all other search engines based on its market share. You can sign up for a day, a week, a month or a year.
Another good way to find keywords your visitors are using is to look at your site's server logs. These will tell you what phrases people are using to find your site. Some keywords will be too competitive. For example, the keywords "real estate" will return hundreds, if not thousands of search results, and may not place your site near the top, but "Houston Real Estate" or is more focused and targeted to a particular query.
If you want your site to be included in local and regional searches you may want to design your site with local searches in mind, even if you also market globally. How do you do this? Just include local keywords such as address, city, state, province and zip code in the header or footer of your web pages. |
