For anyone looking to be a DJ, good music recording software is a must. A number of top DJ’s also have his or her own recording studios but this is obviously not an option for everybody. If you do have access to a recording studio however, do make good use of it.
Now, the rest of your requirements will depend on whether you are looking to be placed in a disco or a club or whether you choose to be mobile. Mobile DJs play for various events such as high school reunions, parties, socials, proms, weddings, private parties etc. They usually carry their sound recordings in some preferred medium, such as MP3, midi file etc. on compact discs or vinyl records or in MP3 compatible devices such as an iPod. To playback the recorded music mobile DJ’s require at least 2 playback devices so as to ensure continuous playback.
On the other hand if you are a permanent DJ at a club or a disco you will have your own console with a turntable, and will thus not have to carry your own playback devices.
All of these cause visitors to become distracted, possibly confused, and lose their focus, followed quickly by their interest. Splash pages are particularly prone to this, baiting readers with promises, but holding off the details as long as possible. While some may succeed, it is despite -- not because of -- this writing style.
Good content explains the overall concept in the first paragraph, expands on in the next 2-3 paragraphs and concludes in the last paragraph or sign-up. Remember: a first-time visitor has only slowed his super-highway travels for a cursory pit-stop. Turning that into a longer stay, sale or return visit is the objective.
3. LEAVING THE ON-RAMP AT SUPERHIGHWAY SPEED
Though more and more new users join the internet community daily, the vast majority are well adept at traveling its paths. Acknowledging this sophistication is a key step to marketing effectively. They are familiar with most online terminology and lose patience with unnecessary explanations. Also, by catering to experienced "travelers," it also prompts questions from new onliners, which opens dialogue. And that's always good.
At the same time, it is important to *AVOID* "verbose terminology" or "extensive exposition" That is, put it simply, in simple terms. For the sake of speed alone, stay away from any difficult, less common terms. While writers and intellectuals may cringe at this advise, the fact is, difficult terms slow down and/or lose some readers altogether. The ol' KISS (Keep It Simple, Stupid) Rule applies well here. "Expounding" and "pontification" belong elsewhere-- not on the Superhighway.
4. STATE YOUR BUSINESS
Another vital key to successful writing is a higher than usual degree of relevancy. Any off-topic reference must be brief, return to the point quickly, and only included for a clear purpose. Just as Google rates sites by relevancy, so must effective content of all types. |